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You will be amazed how beautiful and inspiring pop-up books can be. Watch our video reviews, discover books on our ranking lists, find the best pop-up books for kids and much more. Welcome to BestPopUpBooks.com!
Step 3: Find the Right Timing
While finding the right timing for a pop-up can be pretty difficult, deciding when to display your video pop-up is usually easy.
If you think your video will speak to all of your visitors, then feel free to display it on landing (that’s what most of our customers do).
Let’s take this example from Exito, the leading online retailer in Columbia. Their marketing team produced a video ad for Mother’s Day. To maximize views, they displayed it to all visitors landing on their homepage on the said day:
If your video will speak only to a limited audience, or if you think that your priority is for visitors to visit your website and then see the video, you can choose to display it on exit. This is what the NGO Humanity & Inclusion is doing.
They’re displaying this popup before their visitors leave their website to promote their video series and collect the visitor’s email address.
Last but not least, in the browser built into Windows 10, an audio icon appears on the header of any tab playing sound. You can mute pages by either clicking this icon or right-clicking the tab and selecting the Mute tab menu option.
Autoplay If all you remember about Microsoft browsers is the clunky old Internet Explorer, you may be pleasantly surprised by Edge. It has added more features since its initial rollout, including the ability to limit autoplaying videos. Click the main Edge menu (three dots in the top right), find Settings, Cookies and site permissions, and Media autoplay. You have only two choices in the next dropdown menu: Limit and Allow. Limiting autoplay means videos may still play depending on how you’ve used the page in the past and whether you’ve interacted with any media.
Notifications Like in other browsers, sites must ask for permission before they can show notifications on your screen. And if you’ve already granted a particular site permission, you can always change your mind. Hit the menu button in the top right, click Settings, and then choose Cookies and site permissions. Scroll down to Notifications and turn the toggle switch off next to Ask before sending. This will block all notifications. You can also manage which sites you want to whitelist and receive notifications from.
Edge also has an integrated pop-up blocker. Go back to the Cookies and site permissions menu mentioned above and click on Pop-ups and redirects. Your browser probably already blocks them by default, but if the toggle switch next to Block is off, turn it on. If you’d like to back up Edge’s built-in pop-up defenses, you’re limited by the fact that young Edge doesn’t have many add-ons (you can browse through the existing ones here). One of the few you might consider is Adblock, which we mentioned in the Safari section. This can block any pop-ups that Edge can’t, and it will also stop other distracting ads—though you should allow sites you want to support through the filter.
How to Add Cards to Your YouTube Videos
End-screen annotations aren’t your only option to add text and links to your videos. From the Video Details page, you can also add “cards” to your videos that pop up at the time you choose.
The “cards” include text and a link to a video, playlist, or channel. Cards are much smaller and less invasive than end-screen annotations, which take up more screen real estate.
It’s just another option for customizing your videos and driving more engagement!
The process for adding cards is very similar to the steps we laid out for adding end-screen annotations. Just click “Cards” in the bottom right-hand corner of the Details page for the video you want to add to. Then, choose the type of card, your text, and the time you want it to appear on screen.
Save your changes, and that’s it!
Step 6: Create a Mobile Version
If you thought that creating a mobile video popup was as easy as making sure it’s responsive, what will come next will be a disappointment for you…
In 2016, Google shared a set of rules for mobile interstitials. In short, you now have three options to comply with these guidelines:
- Display your popup on the second page the user views on your website (to avoid displaying it on the landing page)
- Make the popup smaller so that it doesn’t take more than 30% of the screen height, and deactivate lightbox effects
- Use a call-to-action displayed in a corner of your website to trigger the popup (and adapt the size of the popup itself to smaller screens)
Dont Forget the Most Important Step of All
I feel like a broken record saying this, but here it goes:
Do not create annotations and cards and just walk away.
If you don't go back to check the effectiveness of your video elements from time to time, you risk just wasting your time. And, as a busy professional, I'm guessing you don't have the time to waste!
Do you need a hand optimizing your YouTube videos, choosing the right annotations, or reviewing the effectiveness of your video strategy? Give us a call at 888.886.0939 or contact us with your questions.
We love helping businesses make the most of their YouTube videos!